Uber

Uber was faced with a serious decision- change their process for driver background checks to work on a by-city basis, or set a precedent by pulling out of a major US city. Proposition 1 in Austin, TX forced Uber to make this choice, so they buckled down in preparation for a city level vote. We were brought in to create the brand of the "Yes for Prop 1" campaign from the ground up and execute a multi-million dollar digital campaign. 

Working alongside another designer, I created the branding + logo for this campaign.  We paired futuristic, friendly colors with an emphasis on "for" to match ballot language. I project managed the creation of 204 graphics in two messaging tracks over a 4 week period, all while executing the higher impact content. For these pieces, I created animations and illustrations to grab the attention of younger voters on digital.