Supermajority

I’m Stacie Buell - a powerhouse creative from digital progressive politics specializing in political design and communications.

I’ve spent the last 7 years whipping up killer content and creative strategy for political candidates, fortune 100 companies, and progressive organizations across the country. Most recently, I was an in-house senior designer on the Elizabeth Warren Campaign for President.

Now, I want to take my excitement and skill to the Supermajority team as the Director of Digital Content and Audience Development to support women up and down the ballot and fight for gender equality.

From explaining Elizebeth Warren’s complex policy plans through engaging creative content to leading teams focused on creative strategy for multimillion dollar advertising campaigns – as a Director at Supermajority I’lI lead a team that can tackle anything.

On the Elizabeth Warren Campaign I worked to communicate complex political policy through beautiful, accessible creative.

I pushed our team to develop stronger, more engaging content for Plan rollouts - creating mini-brands with launch graphics, animated videos, social graphics, and data visualization. For the central Ultra-Millionaire Tax Plan our team even created a completely new web experience for the campaign, where I helped influence strategy and illustrated a new style of photo collage. Visit the site here.

Beyond daily organic content creation, I also was the lead paid media designer working closely with the in-house advertising team to determine best performing graphics and creative optimization for our specific audience targets. My graphics and creative strategy helped raise over $40 Million dollars from paid media in a 14 month period. I helped build out our in-house Direct Mail program for Iowa, working daily with our Direct Mail team of writers, project managers, and senior leadership.

As one of three senior designers, I directly supervised one associate designer with weekly one-on-one meetings and supported our Design Director with graphic approvals. I met incredibly tight, moving deadlines with flexibility & humor, self-managing problems along the way

I got my start at BPI Media where I worked with Fortune 100 Companies, national political organizations, and internationally recognized non-profits to create change that mattered. Focusing on audience specific creative and multidisciplinary design, I learned about digital first strategy and immersed myself in creative optimization.

I helped BPI launch their custom measurement platform, Vantage which tracks ad delivery in the wild to gather data on creative and media strategy performance. I built the survey units used to gather data, branded the tool, and helped optimize testing units to boost survey responses. With Vantage, instead of making assumptions based on click through rates, we were able to tell which ads really held attention and shifted opinion.

Looking for growth I then started my own successful freelance design company, grossing over 100k in my first year. I balancing content creation, new client relations, and business operations remotely for almost 2 years engaging with a handful of agencies & democratic groups while traveling the world.

Some of my favorite projects from the last few years helped to:

LIFT UP WOMEN

I’ll never stop fighting to get a woman elected as the President of the United States and continue to work to help women find their power. Before working in-house for Elizabeth Warren, I also helped launch Hillary Clinton’s 2016 campaign for President, worked as Emily’s List’s digital advertising lead for years, & freelanced on print and digital content for NARAL, Ultraviolet, and Planned Parenthood.

FLIP THE HOUSE

I worked as a freelance designer with the Super PAC Priorities USA to concept + design social and banner advertisements for their 2018 National House Campaign - creating thousands of location specific graphics and animations for 52 districts across the country and helping to bring democratic control to the house.

I’m thrilled to formally submit my application to the Supermajority team. Keep in touch at staciebuell@gmail.com or (425) 281-3861. I hope to hear from you soon!